Marketing: Adidas 'three-stripe' brand under threat

Marketing: Adidas 'three-stripe' brand under threat; Bavaria: Islam speaking with Herbert Hainer (Chief Executive, adidas) as look at pictures on wall (not heard) (5 SHOTS) Herbert Hainer (Chief Executive, adidas) interviewed SOT - Germany is our home country as a company, we have headquarters there, the company was founded in Germany, clear market leader in Germany, double size of main competitor, we have German national team under contract, once in a lifetime opportunity that World Cup is coming back, gathered more than one hundred people together in a separate building, they are working for the whole World Cup programme, set ourselves quite aggressive targets Digital clock showing countdown to 2006 FIFA World Cup EXT/ NIGHT Adidas office block People working in offices (2 SHOTS) Adidas offices PAN giant billlboard showing Adidas advert INT Reception at Adidas headquarters Archive filled with shelves of Adidas trainers and football boots Karl-Heinz Lang (Adidas archives) taking Adidas shoebox from shelf to show antique long jump shoe from 1936 designed by Adi Dassler, worn by Jesse Owens Lang holding antique long jumping shoe (2 SHOTS) Karl-Heinz Lang (Adidas archives) interviewed SOT - Immediately American and Asian companies started to imitate his (Adi Dassler's) shoes Football boots from 1954 (worn when Germany won World Cup), made by Dassler, in white gloved hands of Lang i/c
Marketing: Adidas 'three-stripe' brand under threat; Bavaria: Islam speaking with Herbert Hainer (Chief Executive, adidas) as look at pictures on wall (not heard) (5 SHOTS) Herbert Hainer (Chief Executive, adidas) interviewed SOT - Germany is our home country as a company, we have headquarters there, the company was founded in Germany, clear market leader in Germany, double size of main competitor, we have German national team under contract, once in a lifetime opportunity that World Cup is coming back, gathered more than one hundred people together in a separate building, they are working for the whole World Cup programme, set ourselves quite aggressive targets Digital clock showing countdown to 2006 FIFA World Cup EXT/ NIGHT Adidas office block People working in offices (2 SHOTS) Adidas offices PAN giant billlboard showing Adidas advert INT Reception at Adidas headquarters Archive filled with shelves of Adidas trainers and football boots Karl-Heinz Lang (Adidas archives) taking Adidas shoebox from shelf to show antique long jump shoe from 1936 designed by Adi Dassler, worn by Jesse Owens Lang holding antique long jumping shoe (2 SHOTS) Karl-Heinz Lang (Adidas archives) interviewed SOT - Immediately American and Asian companies started to imitate his (Adi Dassler's) shoes Football boots from 1954 (worn when Germany won World Cup), made by Dassler, in white gloved hands of Lang i/c
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Crédits :
ITN
Editorial - n° :
679960258
Collection :
ITN
Date de création :
20 décembre 2005
Date de chargement :
Type de licence :
Droits clé en main
Infos autorisations :
Autorisation non disponible. Plus d'infos
Durée de la vidéo :
00:02:17:14
Lieu :
Germany
Format d'origine :
QuickTime 8-bit Photo-JPEG SD 720x576 25p
Filmé à l'origine sur :
576 25i
Source :
ITN
Référence :
t20120537_2751.mov