Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool

Employees work at computers as cycling caps hang above desks at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
Employees work at computers as cycling caps hang above desks at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool
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Crédits :
Bloomberg / Contributeur
Editorial - n° :
628701490
Collection :
Bloomberg
Date de création :
10 novembre 2016
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Type de licence :
Droits gérés
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Autorisation non disponible. Plus d'infos
Source :
Bloomberg
Référence :
UK RAPHA
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4000 x 2667 px (33,87 x 22,58 cm) - 300 dpi - 7 MB