Pantene Goes Under Microscope For P&G Root-To-End Makeover

Jeni Thomas, a senior scientist at Procter & Gamble Co.'s (P&G) beauty research facility, pours liquid nitrogen into an electron microscope at a P&G laboratory in Cincinnati, Ohio, U.S., on Thursday, May 13, 2010. Procter & Gamble Co., the world's largest consumer products company, tapped 17 Ph.D.s and technologies normally used in space and medical research to overhaul its Pantene hair care brand, which has some $3 billion a year in sales. As part of the reintroduction, P&G reduced the number of shampoos, conditioners and styling aids by about one-third to 116 products, focusing on four specific hair types to make selections easier for shoppers. Photographer: Tom Uhlman/Bloomberg via Getty Images
Jeni Thomas, a senior scientist at Procter & Gamble Co.'s (P&G) beauty research facility, pours liquid nitrogen into an electron microscope at a P&G laboratory in Cincinnati, Ohio, U.S., on Thursday, May 13, 2010. Procter & Gamble Co., the world's largest consumer products company, tapped 17 Ph.D.s and technologies normally used in space and medical research to overhaul its Pantene hair care brand, which has some $3 billion a year in sales. As part of the reintroduction, P&G reduced the number of shampoos, conditioners and styling aids by about one-third to 116 products, focusing on four specific hair types to make selections easier for shoppers. Photographer: Tom Uhlman/Bloomberg via Getty Images
Pantene Goes Under Microscope For P&G Root-To-End Makeover
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Bloomberg / Contributeur
Editorial - n° :
100017970
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Bloomberg
Date de création :
13 mai 2010
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Autorisation non disponible. Plus d'infos
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Bloomberg
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P&G PANTENE
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